Professional Experience

I led and administered all aspects of operations with a proven track record of producing tangible results in refining and steering operations across multiple sections of the organization. My leadership extended to overseeing end-to-end processes, from customer onboarding and project management to product manufacturing, ensuring seamless delivery and an unwavering commitment to customer success. In addition to operations, I also led the HR department, playing a pivotal role in aligning human resources with operational goals. 

I conceived and developed client videos, graphic ads, and posters that aligned with established branding and marketing guidelines for major cruise line partners, including Carnival Cruise Line, Royal Caribbean, Virgin Voyages, Viking Cruises, and others. I led the production of the weekly online program "CTI Group Townhall Live," overseeing and directing all live shows and special events across multiple social media platforms, including Facebook Live, Instagram, YouTube and X (Formally Twitter). 

As the lead for video concepts and themes at a high-performing boutique agency specializing in digital marketing, I took charge of creating visually engaging content that resonated with target audiences. I developed copywriting solutions for local organizations, focusing on improving user experience, enhancing brand recognition, and driving audience engagement. Additionally, I conducted data analysis to identify opportunities for process improvements, making necessary corrections and implementing more efficient workflows. 

Managed the day-to-day activities and addressed client inquiries at a store specializing in art, home, and commercial furniture decor and design. Offered customers innovative design concepts. Conducted thorough sales training for new associates and managers, focusing on high-end, fashion-forward lifestyle brands. Coordinated communication with vendors and efficiently resolved order discrepancies. Oversaw the upkeep of the operations database, consumer records, payment processing, and computer system operations. 

 Senior Producer | OMG National – Plantation, FL (2011)

• Coordinated diverse advertisements for a leading marketing and tech agency, collaborating with clients and managing video projects. Facilitated strategic content development through liaison with business associations and organizations. Supported senior producers and sales directors in project management.

Associate Producer | 3 Screen Productions, LLC – Boynton Beach, FL (2010-2011)

• Initiated and developed story ideas for NBC, ABC, and Discovery Channel programming. Served as copywriter for regional print and on-air segments. Organized meetings and teleconferences with executives, sponsors, and clients.

Associate Producer | BrandStar Entertainment – Boca Raton, FL (2008-2009)

• Worked on the show The Balancing Act, which airs on the Lifetime channel. Created brand proposal story ideas and contributed to development of sponsor content including retail and service segments on-air for medium to Fortune 500 companies. Coordinated daily meetings with senior producers and buyers.